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New rules for political ads produced with artificial intelligence

2023-11-19 20:35:32 / TRENDING ALFA PRESS

New rules for political ads produced with artificial intelligence

The race for the presidential election in the United States is heating up, and some of the candidates are using artificial intelligence to produce their campaign messages.

VOA correspondent Karina Bafradzhian reports that some of the videos cross the line between truth and untruth.

A video published on YouTube by the Republican National Committee was created with the help of artificial intelligence. The video uses artificial intelligence-enhanced footage to show explosions in Taiwan, migrants crossing the southern border of the United States, and the crime-ridden city of San Francisco with tanks lining the streets. None of these are true.

Likewise, in a video of the political action committee "Never Back Down", the voice of former President Donald Trump is presented. It was later understood that the former president's comments were taken from posts written by him on social media and that the voice was produced through artificial intelligence.

In mid-October, Google, which owns the YouTube network, announced that users will be required to clearly state when they have used artificial intelligence for edited or remixed material.

Mark Grzegorzewski is assistant professor of security studies and international affairs.

"By using artificial intelligence for these political ads, the cost has come down significantly and they are available to anyone with a credit card. Once he creates these ads and puts them online, they spread like wildfire," he says.

And some candidates think that ads produced with artificial intelligence will be able to influence American voters.

"Due to the extremely narrow results of the presidential elections of the last electoral cycles, by focusing the message on 6% of the voters, the result of the elections can be changed. In particular, if it follows the example of the Cambridge Analytica company and they set a more detailed target of certain voters", says Mr. Grzegorzewski.

Authorities in several states are trying to set rules for AI-produced materials. In Wisconsin, lawmakers want politicians and political groups to clearly state whether they use artificial intelligence-generated audio and video in their campaign ads. Violation of these proposed rules would be punishable by a fine. Similar measures are expected to be introduced in Michigan.

"It's important that voters are informed when artificial intelligence is used, especially for fake images when it's not the person you see acting or hearing speaking," said Democratic Michigan Legislator Penelope Tsernoglou.

Senator Amy Klobuchar is calling for similar measures at the federal level. In October, it appealed to social media companies such as Meta and X to clarify how they will govern election ads produced with artificial intelligence on their platforms.

In response, on November 6, Meta banned election campaigns and advertising companies from using artificial intelligence.

While company X, formerly known as Twitter, has not yet drawn up rules for the use of artificial intelligence during the electoral campaign for the presidential elections.

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