FLASH NEWS
€80 million loss, Juventus suffers a heavy blow
2023-07-29 14:41:46 / SPORT
The news about the exclusion from the Conference League was undoubtedly heavy for Juventus. With the "Old Lady" who will be absent from European competitions after 11 consecutive years of participation. But in addition to the sports punishment, the Italian club is also penalized financially.
Last year, despite the poor performance where they were eliminated from the Champions League in the group stage, Allegri's whites managed to collect a full 55 million euros in profits. While this year the losses are estimated to go up to 80 million euros! This includes the lack of sponsorships from Jeep and Adidas.
It was precisely the participation in the Champions League and the achievements until the final stages of this competition that over the years have helped in the sporting and financial growth of the Turin club.
While after the financial impact of Covid-19, the wrong interventions in the market - with the club that spent 100 million euros just for the purchase of Cristiano Ronaldo from Real, or other purchases such as Kulusevski and Arthur Melo - the absence in Europe after 11 years comes as a heavy blow to the club's coffers.
The place of Max Allegri's team in the Conference League is occupied by Fiorentina. Since the last season, he reached the final of this competition. But Vincenzo Italiano's side lost 2-1 to West Ham, and the trophy headed to London.
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