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“Travel Off Path”: Why is Albania becoming the leading tourist destination in Europe?
2025-04-29 12:33:50 / EKONOMI&SOCIALE
Europe brings to mind images of grand Parisian boulevards, ancient Roman ruins and sun-drenched Spanish beaches, according to Travel Off Path.
For decades, these Western European giants have dominated travel wish lists, drawing millions of tourists to their iconic monuments and vibrant cities.
Let's be realistic: These places are amazing, but we all know that summer in Western Europe brings massive crowds of visitors and very high prices.
But travel trends are changing. While classic destinations remain popular, savvy tourists seeking authentic experiences and stunning landscapes are turning their attention east.
Forget about visiting Colosseum this year. There's a place that boasts Mediterranean beauty, without the crowds and high prices compared to its neighbors.
The Travel Off Path team has personally visited this developing country and completely agrees – it is an incredible vacation destination and a unique European country!
Get ready to explore Albania this summer!
Albania? The numbers don't lie!
You might be surprised. Albania? While it's probably not the first name that comes to mind for a vacation in Europe, statistics show a destination that is rapidly growing in popularity.
According to the UN Tourism agency, Albania experienced a remarkable 80% increase in tourist arrivals in 2024 – compared to pre-pandemic levels – placing it among the world leaders in tourism growth.
Early figures for 2025 show that this trend is not slowing down, with the number of foreign visitors in January already up 14.5% compared to last year.
The charm of the Albanian Riviera without straining the budget
One of Albania's biggest attractions is the Albanian Riviera.
Think of gorgeous coastlines that remind you of Greece or Croatia, but at much more affordable prices.
While prices are inevitably rising – as was noted in early 2025 – Albania still offers a relatively affordable Mediterranean experience.
You can book quality rooms in guesthouses or even seaside hotels at prices that would make tourists in Italy "cry."
What about the coast? It's spectacular.
The Albanian Riviera, stretching along the Ionian Sea, offers crystal-clear turquoise waters, dramatic cliffs and beautiful beaches ranging from the lively shores of Saranda to the increasingly famous and stunning beaches around Ksamil, often called the “Maldives of Europe”.
Hidden bays like Gjipesa Beach or the coast near Dhërmi offer picture-perfect relaxation.
You can enjoy fresh seafood dinners near the coast at affordable costs.
Besides beaches, there is also history, mountains and culture.
While the Albanian Riviera may attract attention, Albania's attractions go much deeper than its coastline.
This is a country with a rich history and stunningly diverse landscapes.
History buffs can explore three UNESCO World Heritage sites.
Stroll the steep, cobblestone streets of Gjirokastra, the “Stone City,” marveling at its unique Ottoman-era architecture and majestic castle.
Visit Berat, the "City of One Window after Another," where the white houses seem to tumble down the hillside towards the river.
Explore the ancient ruins of Butrint National Park, a site inhabited since prehistoric times, where Greek, Roman, Byzantine and Venetian history is on display.
Discover the vibrant and colorful capital, Tirana, a city that is shedding its communist past – with numerous cafes, markets like the New Bazaar, fascinating museums – including Cold War bunkers – transformed into art spaces like Bunk'Art and the majestic Skanderbeg Square.
For nature lovers, the Malet e Nemuna (Albanian Alps) in the north offer hiking trails and dramatic landscapes, while the Llogora Pass offers a stunning coastal journey.
The time to visit Albania is right now
The time to visit Albania is right now. Improved flight connections and growing popularity internationally mean it's easier to visit than ever before.
However, this rapid growth means that the days when it was a completely undisclosed secret are numbered.
While Albania still offers an authentic and less tourist-filled experience than many of its neighbors, word is spreading rapidly.
If you're looking for a European destination in 2025 that combines stunning natural beauty, interesting history, and welcoming locals – Albania should be at the top of your travel list.
It offers an increasingly rare combination: a place that feels both excitingly new and deeply historical.
Visit Albania before everyone else does – you won't regret it once you've discovered Europe's rising star!
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