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Here's what Europeans' favorite New Year's Eve destination is
2025-12-26 17:03:59 / TRENDING
Poland ranks high among Europeans' favorite destinations for short Christmas and New Year trips this year, according to Travel and Tour World (TTW), the leading global media platform in the industry. Its report highlights two Polish cities in particular.
There are several reasons that explain the growing interest in Polish tourism. Some suggest that it is the country's festive atmosphere, deeply rooted traditions and moderate prices that make it attractive to both Christmas market lovers and tourists looking for an authentic experience.
At a time when travel to Europe is becoming increasingly expensive, Poland stands out as an alternative with competitive prices without sacrificing quality. An additional advantage is the rich cuisine, filled with traditional recipes.
More foreign guides and culinary websites are encouraging visitors to enjoy seasonal favorites, such as pierogi (traditional Polish dumplings, usually filled with a variety of savory ingredients); barszcz z uszkami (dumplings served in a dish that is a traditional Polish Christmas Eve soup) or makowiec (a Polish poppy seed cake, often served as a dessert during Christmas or other special occasions).
According to data provided by Kiwi.com, the number of travel bookings to Poland has increased by more than 55 percent over the year. It is estimated that this figure will soon increase, with the largest number of visitors expected to come from Spain, the United Kingdom, Italy and Romania, among others.
Interestingly, the platform reports that Poland has become one of the top Christmas and New Year destinations for Romanian tourists. Compared to last year, the number of bookings in Polish cities during the festive period has tripled in this country. From Bucharest, direct flights to Gdańsk, Warsaw, Wrocław and Kraków are offered by Wizz Air. In addition, flights to Kraków are operated by Ryanair and to Warsaw by LOT.
Poland is also popular among tourists from Sweden, Germany, Greece, France, Denmark and the Czech Republic, while a significant increase in interest has also been observed among travelers from Portugal, the Netherlands and Lithuania.
A tale of two Polish cities
According to TTW, Krakow and Warsaw are becoming increasingly popular with foreign visitors. The authors of the report emphasize that they attract travelers thanks to, among other things, affordable ticket prices and - in the winter season - spectacular Christmas markets. Travel and Tour World experts particularly emphasized the qualities of Krakow, which, in their opinion, stands out for its unique atmosphere and is considered one of the most atmospheric Christmas cities in Europe.
Low prices and good flight connections
Poland attracts foreign visitors not only with its affordable prices in the country, but also with its favorable flight connections. Data from Kiwi.com shows that this year the average cost of a plane ticket to Poland during the festive period was 123 euros, 10 euros less than a year ago. The biggest discounts - up to 23 percent - were recorded for long-haul flights. Tourists are increasingly planning trips in advance, booking tickets an average of 54 days before the trip. At the same time, their stay in Poland will be shorter, lasting an average of six days, two days less than in 2024.
The rapid increase in tourist numbers shows that Poland has a real chance of becoming a permanent part of Europeans' winter travel plans. More and more people are convinced that Christmas in Poland is not just about spectacular lighting and traditional delicacies, but also about extraordinary hospitality and a unique atmosphere.
According to experts, if this trend continues, Poland could offer strong competition to popular destinations such as Austria or Germany. For the hotel and catering sector, this means that the signs look extremely positive for a good, prosperous and extremely successful season.
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