FLASH NEWS
The collective madness of a society that has lost sensitivity and shame
2025-09-28 16:54:04 / IDE
It all started with a photo that went viral. Two well-known showbiz personalities, Egli and Gjesti, embrace in a moment of deep pain, while the crowd around them, with their phones in hand, films and takes pictures.
It was the clearest manifestation of collective madness. Of a society that has lost its sensitivity, shame, and has deformed its social structure.
Gesti, singer and winner of a very popular format like Big Brother VIP, stands hunched over the grave of his little brother, tragically lost in an accident. His eyes are filled with tears, but he finds the strength to stand up, to hug his loved ones.
But what surrounds him is not a shared pain, but a wall of phones raised like cold weapons. Camera on. Recordings. Story. Photos for later, for the "archive" of the networks.
Once, death was sacred. A moment respected in silence, in bowing, in shared pain.
Today, even sadness needs an audience. Every feeling is documented. Every pain is transformed into content.
Death has become a spectacle. Instead of stillness, we have zoom and focus. Instead of comfort, we have filming.
So what happened to us as a society?
How did we end up here, where a grave becomes the backdrop for a story?
Where eyes that once wept now focus?
Where respect for a sacred moment is replaced by the instinct to capture an image, to make it viral, to consume it as news?
This is not a matter of the moment or a lack of education on the part of some young people.
This is a reflection of an era that has lost its moral compass.
We live in a time where feelings are no longer experienced, but documented. Pain must be exposed and loss must be conveyed.
But in this race for "contentment," we have lost an essential value: dignity.
The crowd wasn't there to share the pain with Gest. It was there to record it. To capture it, to distribute it.
Instead of comforting it, they targeted it.
The biggest irony? None of them were looking with their eyes – they were only looking through the screen. Only through the lens.
Death is not filmed. Pain is not a performance. Loss is not a spectacle.
Today more than ever, we need to restore humanity to our behaviors.
To learn to be present, not just with a camera, but with our hearts.
To remember that when someone cries, we should not film them but stand by them. In silence. With empathy. With soul.
Gesti, unfortunately, will never forget this day, not only for the pain that life brought him, but also for the lack of humanity that surrounded him.
But what's even sadder is that we shouldn't forget it either – not for the sake of the photo, but for the lesson it teaches us:
Maybe it's time to put down the phone. And raise our eyes.
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