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Shakira heads into business, creates new hair care line
2025-06-10 19:24:42 / SHOWBIZ
To know Shakira is to know her hair. The Colombian singer is almost synonymous with her bouncy, hip-length curls, which she often incorporates into her on-stage dance moves like a fifth limb. But until now, her curly hair care routine has been largely a mystery.
With the launch of Isima, the star's new hair product line, the secret is finally out (Shakira has been using it behind the scenes for the past two years). "This line is all about me, but I'm happy to share it now ," she told ELLE.
Many celebrities have founded beauty brands, and I've spoken to most of them. But few seem as enthusiastic about their beauty lines as Shakira, who speaks of Isima with almost as much pride as she speaks of her two sons.
“It’s been a love-hate relationship. I love it. I need it. But sometimes, it makes me suffer so much. It’s made me cry so many tears [because it can be so hard]. I’ve been brunette, blonde, redhead. I’ve had straight hair, wavy hair, curly hair. Right now, I’m on tour in the US and it’s my first stadium tour. You see how much I use my hair in the choreography. I end up sweeping the floor with my hair like a broom.”
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