Apple warns of price hikes! The cost of memory chips has increased significantly! AI is increasing demand in the market

Apple has warned it will raise prices for its products due to rising memory chip costs. According to company executives, high demand driven by artificial intelligence and supply chain problems are putting great pressure on the technology industry.

Apple is expected to raise prices of its products due to the sharp increase in the cost of memory chips, a crucial component for smartphones, computers and other electronic devices. The news was confirmed by the company's CEO, Tim Cook, who described the situation as unsustainable for the technology manufacturer.

In an interview with the Wall Street Journal, Cook said the company has tried to protect customers from rising costs, but added that price increases have become inevitable. He did not specify when the changes would take effect or which products would be affected, and it remains unclear whether the increase will also affect the upcoming iPhone 18 series, which is expected to be introduced in September.

Memory chips have become more expensive in recent months due to high demand driven by the development of artificial intelligence technologies. According to reports, the price of RAM has more than doubled since October 2025.

Geopolitical tensions in the Middle East have also put additional pressure on the industry. The war in Iran has affected the global supply of helium, a gas essential for the production of semiconductors and electronic chips, further increasing production costs.

According to research firm Omdia, the average price of smartphones globally is expected to increase by about 20% during 2026. Analysts predict that Apple's new models could cost up to $150 more than the current generation, due to technological improvements and the integration of new artificial intelligence functions.

Other major tech companies have also warned of price increases. Samsung has spoken of shortages in the supply of memory chips, while Sony and Nintendo have recently raised the prices of their consoles due to higher production costs and changes in the market.

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