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Italian TikToker Khaby Lame Named UNICEF Goodwill Ambassador
2025-02-03 20:07:46 / TRENDING
Italian TikToker Khaby Lame has been named the new Goodwill Ambassador for the United Nations Children's Fund (UNICEF), the UN agency announced in a press release. The appointment, made at an event in the country of Lame, Senegal, follows a four-day mission to meet children and young people who are making a positive difference in their communities. "It is a true honor to be named a UNICEF Goodwill Ambassador and to be part of an organization that puts children's rights first every day," said Lame. "From my experience as a child living in fear of poverty, struggling to find my passion in school and losing my job during the Covid-19 pandemic, to finding my place and calling in the world, I know that every child can flourish when given a chance. and an opportunity."
In his role as UNICEF Goodwill Ambassador, Lame will use his global platforms to help raise awareness about children’s rights around the world, including education and training, girls’ empowerment, protection from violence and the rights of women and girls, access to health, food and a clean environment. Twenty-four-year-old Lame rose to fame with his comedic videos responding to “life’s problems” in a simple way.
In 2022, he was named to the Fortune 40 Under 40 and Forbes 30 Under 30 lists. In 2024, Lame was named one of Forbes' top 10 content creators. In 2025, he was the most followed user on TikTok.
“We are thrilled to welcome Khaby Lame to the UNICEF family as a Goodwill Ambassador. Khaby is a passionate and powerful advocate for children and young people around the world,” said UNICEF Executive Director Catherine Russell. “His creativity and unique perspective on the world have inspired hundreds of millions of followers and will continue to motivate others to speak up and tell their stories in their own unique way.” Lame joins a list of current UNICEF Goodwill Ambassadors that includes: Ismael Beah, David Beckham, Orlando Bloom, Millie Bobby Brown, Priyanka Chopra Jonas, Danny Glover, Angelique Kidjo, Ricky Martin, Leo Messi, Vanessa Nakate, Liam Neeson and Katy Perry. Shakira. During his mission in Senegal, Lame met street children at a reception center in Dakar, playing sports with them and listening to their stories of those fleeing violence, abuse and exploitation. He also visited an inclusive school in Ziguinchor, in the Casamance region, where children with disabilities have access to assistive technologies to learn and grow, and played a game of football with blind children.
In Kolda, a region bordering Gambia and Guinea-Bissau, Lame attended a workshop that teaches out-of-school girls STEM (science, technology, engineering and mathematics) skills, leadership and innovation and helps them enter the job market. The workshops are led by members of an association that includes over 3,500 young female leaders aged 10 to 24, who also work in their communities to promote girls’ education and combat gender-based violence. Lame also met with the Sedhiou Children’s Communal Council, a network of children across Senegal who are elected by their peers to participate in discussions with local authorities to hold decision-makers accountable on issues that affect children.
Lame joined the group to plant trees in mangroves – a project to help combat the impact of climate change – and to add his voice to their movement for climate action. “In Senegal with UNICEF, I met so many young people who are speaking out in their communities and making a difference, whether it’s teaching technology skills, whether it’s finding solutions to climate change, whether it’s empowering each other to stay safe from violence. I’m excited to meet so many more young and innovative leaders in my new role at UNICEF,” Lame added.
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