84% of the cars that are registered in Albania are used, which brands are preferred

During the period January-May 2024, a total of 41,595 vehicles were registered for the first time, of which 84% are used vehicles and only 16% are new vehicles. Of the approximately 35,000 used vehicles, 77% of them were imported, while the rest were purchased from authorized dealers or dealers. The same trend is also observed for new cars where more than 70% of them are imported from abroad.

"Scan Intel" has analyzed the data published by DPSHTRR to understand the preferences of Albanians in the purchase of new and used vehicles. Based on the official data, it results that the 3 main brands used in Albania are "Volkswagen", "Mercedez Benz" and "Audi", which respectively account for 21%, 15.8% and 10.5% of the total vehicles registered during the 5 months of first of this year. On the contrary, Opel, Fiat and BMV brands remain less preferred to use.

In a more detailed analysis of the figures, we note that for all brands except Fiat, used cars are almost twice as many as new cars. This gap is more visible in the "Mercedez Benz" brand, where 6,436 used vehicles and only 158 new vehicles were registered, followed by "Volkswagen" with 8,150 used vehicles and 593 new vehicles in total in the first five months of the year.

On the other hand, the figures say that Fiat is the brand with the highest number of new vehicles registered during this period, while the brand with the highest number of used vehicles is Volkswagen. The latter is also the brand with the highest turnover in the country in the category of road vehicles.

So, the historical data shows that the demand for used cars has been increasing and the market is being supplied with these vehicles more and more. This increase in sales may also have been favored by online platforms. The transparency and symmetry of information between customers and buyers, the growth of the online sales channel, the certified used vehicle program are all important elements in promoting the expansion of this market./SCAN

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