Lajme flash
2026-08-07 11:05:00 / AKTUALITET
The revenues of the 10 main television stations in the country reached about 6.8 billion lek in 2025, or about 70 million euros.
Compared to a year ago, revenues increased slightly by 3%, after a 0.5% decline in 2024, but far from the double-digit expansion rates of 14% in 2023.
The data was processed by "Monitor", based on the companies' balance sheets, submitted to the National Business Center. The operators' revenues come mostly from advertising, or from broadcasting signals.
The two largest television networks "TV Klan" and "Top Channel" continue to significantly dominate the screen scene, both together taking 63% of the market in 2025.
Of the 9 television stations that have reported their 2025 balance sheets, only two of them have recorded a decline in revenue, while the others have managed to grow slightly at single-digit rates.
Although they may have an impact through their audience, television, especially news channels, are not a profitable business, with the exception of the two largest ones. In 2025, the financial result of 9 television stations was only 550 million lek (less than 6 million euros), while four of them were loss-making.
Excluding loss-making television stations, profits were 836 million lekë, with 87% of which belonging to “Klan” and “Top Channel”. Compared to 2024, most television stations improved their profits, which still remain very low in relation to the capital employed and revenues.
For years, the market has been in a slump, as the economic crisis and the lack of new companies entering the country are affecting advertising budgets and consequently television revenues.
Another impact has come from the development of digital platforms, where advertisers are spending more budget to reach more targeted audiences. The television business seems to be facing significant competition from the shift of advertising to social networks and direct marketing through influencers.
Earlier, the tax authorities announced that they had launched an investigation into 100 individuals/entities for income earned from social platforms. These are the platforms Facebook; TikTok; YouTube; Instagram; Google; PayPal. The tax authorities announced that preliminary verifications suspect that around 33 million euros are undeclared.
This amount is 47% of the revenue that the 10 television stations generated in 2024, with the main source being business advertising.
The lack of audience measurement is also a problem. “Although there is currently a lack of official published data on total advertising investment in various media, it is still easily discernible that the television media market absorbs the majority of this investment.
Ky fakt, e bën tregun e mediave televizive tërheqës nga pikëpamja e investitorëve, por në të njëjtën kohë ekzistojnë barriera si të karakterit rregullator ashtu edhe të karakterit financiar”, thuhet në raportin vjetor të “Top Channel”.
“Mungesa e një tregu të formuar, nxit parashikime teorike, ndërsa mungesa e matësve të audiencës rrit koston e segmentimit”, theksohet në raportin vjetor të Vizion Plus.
Tregu i televizioneve kërkon dhe investime të vazhdueshme, që nuk mundësohen nga të ardhurat dhe rentabiliteti i tij.
“Teknologjia e transmetimeve televizive përjeton një zhvillim shumë të shpejtë, i cili kërkon në mënyrë të vazhdueshme investime teknologjike, jo gjithmonë të përballueshme duke pasur parasysh karakteristikat e tregut shqiptar (popullsi e vogël, dhe të ardhura për frymë të ulëta në krahasim me vendet e Komunitetit Europian”, thuhet në raportin vjetor të “Top Channel”.
GARA E TELEVIZIONEVE
“TV Klan” kryeson renditjen si televizioni më i madh në vend prej disa vitesh. Në 2025-n, të ardhurat ishin 2.3 miliardë lekë, me një rritje prej 3.2% me bazë vjetore.
Sipas raportit vjetor, burimi kryesor i të ardhurave mbetet transmetimi i spoteve publicitare në televizion (1,3 miliardë lekë), i ndjekur nga të ardhurat nga sinjali (309.0 milionë lekë), të ardhura të tjera televizive, blerja e kohës televizive, reklama në web dhe në platformën OTT, si dhe abonimet OTT.
Televizioni raporti fitime prej 484 milionë lekësh, me rritje 56%, që sipas raportit erdhi kryesisht si rezultat i uljes së kostove për blerjen e të drejtave televizive dhe të shpenzimeve administrative.
“Top Channel” është i dyti më i madh në vend. Të ardhurat e televizionit ishin 1.95 miliardë lekë në 2025, me zgjerim prej 3.3% me bazë vjetore. Fitimet para taksave ishin 242 milionë lekë, me rritje prej 54%.
“Media Vizion” (Vizion Plus) raportoi të ardhura prej 655 milionë lekë, pothuajse në të njëjtin nivel me vitin e mëparshëm, pas rritjes dy shifrore të dy viteve të mëparshme. Fitimet mbetën minimale në 25 milionë lekë, nga 22 milionë lekë në 2024-n.
“TV A2” , i katërti më i madh në vend, nuk ka deklaruar ende bilanc për 2025-n. Në 2024-n, të ardhurat ishin 446 milionë lekë, ndërsa fitimet 4.2 milionë lekë.
“ABC News” raportoi rritje të ardhurash me 29%, në 376 milionë lekë, pas rënies në 2024-n. Televizioni deklaroi për herë të parë një fitim prej 85 milionë lekësh.
“Report TV” (MTSC) deklaroi të ardhura prej 309 milionë lekë, me rritje 6%. Televizioni raportoi humbje prej 18 milionë lekësh.
“News 24” ka raportuar rritje të të ardhurave me 6%, në 274 milionë lekë. Televizioni i lajmeve ka deklaruar humbje prej 114 milionë lekësh.
"EuroNews" has reported a decline in revenue for the second consecutive year, by 4.6%, to 185 million lekë. The company continues to incur losses since the beginning of its activity, which in 2025 fell to 109 million lekë, from 139 million lekë in 2024.
"Scan" television, with a focus on economic news , recorded a strong increase in revenue, by 46%, to 174 million lekë, while moving from losses to minimal profit.
"MCN TV" (Johaniteri) had a year of declining revenues, after strong growth in 2024. In 2025, annual turnover was 72 million lek, a contraction of about 33%, while it continues to declare losses, which amounted to 49 million lek.
“Syri TV” has not declared a balance sheet since 2023, when its income was 13 million lekë. Three other television stations are practically bankrupt, although they continue to broadcast: FAX NEWS (Fax Media News); TV ORA (“Ora” sh.a); ORA NEWS/
Source: Balances, processed by Monitor
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